I-CON Sports and Future Elite Sports join Keystone Sports

Keystone Sports expanding its sport placement services with I-CON Sports and Future Elite Sports 

Keystone Sports, the sport recruiting division of Keystone Education Group (Keystone) are excited to announce the new, great additions to the Keystone Sports brand: the two European-based student athlete placement companies I-Con Sports (Spain & Japan) and Future Elite Sports (UK).

I-Con Sports and Future Elite Sports have extensive experience in Soccer, Rugby and Tennis scholarships. Together, the agencies have sent more than 3,000 international students to the United States and United Kingdom and securing over 60 million USD in scholarships.

CEO of Keystone Education Group, Fredrik Högemark, said: “Through Keystone Sports, we have helped over 10,000 students in Europe pursue their academic and athletic dreams in North America.

There is a strong desire for student athletes to study and train in the US and Canada, thanks to the amazing sports culture, facilities, and funding available alongside excellent higher education.

“With I-Con Sports and Future Elite Sports, we will help a wider network of students in Spain and the UK accomplish their higher education and competitive sporting goals. We will also be able to expand our placement offerings in the UK, creating opportunities to play sports while pursuing higher education at the same time.


I- CON Sports, based in Spain and Japan

I-Con Sports, based in Barcelona, assists students who want to pursue both athletics and higher education in the United States. This leading tennis recruiting company, established in 2004 by Marc Becker and his partner Alexandra Costa, has helped more than 1,200 student-athletes from over 50 countries to study in the US and acquired over 60 million USD in scholarships.

I-Con Sports CEO and founder, Marc Becker said: “By joining Keystone, I-Con Sports is taking one step further in strengthening its ties with college sports in the US and enhancing its services towards student-athletes.

I-Con Sports is well-known for its “Study and Play”, a program supporting students during their studies and providing financial aid. The program is developed in partnership with the Rafa Nadal Foundation and Carlos Costa, former top 10 ATP tennis player, and current Rafa Nadal manager.

Future Elite Sports, new CSUSA United Kingdom partner

Future Elite Sports, based in the United Kingdom, was founded in 2013 with the goal of providing opportunities in sports to talented, young athletes. Over the past few years, Future Elite Sports has helped more than 1,500 students to obtain sports scholarships and academic scholarships in the UK. The agency prides itself on making its clients as recruitable as possible through focusing on 3 key recruitment metrics; athleticism, academics & ability.

With Future Elite Sports joining, Keystone Sports will now also be able to offer students the ability to seek higher education while playing soccer and rugby in the United Kingdom, in addition to its US sport placement services.

Future Elite Sports founder, Greg Josling said: “With many of the best student-athlete agencies from across the globe now joining forces as part of Keystone, our student athletes will have direct access to college coaches from every college in America, to showcase events across Europe, and to collaborative college tours and experiences.

Other Keystone Sports companies

The deal comes after a time of great expansion for Keystone Sports, which includes the earlier acquisitions of several leading European student placement agencies including CSUSA, Sport-Scholarships, AGM Sports and uniexperts.  All of this agencies have sent more than 10,500 international student-athletes to 820 Colleges in the US and Canada, securing over 600 million USD worth of university scholarships in the US.

In early April this year, Keystone also announced the acquisition of studddy, a German domestic student search platform, which adds to the company’s expansion of its global student search and recruitment operations.