Jenny Haglund

Sports Consultant

Southern Methodist University

Jenny Haglund is a Sports Consultant who works primarily with golfers from Scandinavia.

Jenny Haglund works as a Sports Consultant at CSUSA Sweden. She graduated from Southern Methodist University (SMU) with a BA in Sports Management and a minor in Communication studies and is a former NCAA D1 student-athlete. She started her professional career in 2016 and has played for several years on the LET and LPGA Tour. She is based in Karlstad, Sweden, and will primarily work with our golf student-athletes.

Jenny Haglund started her college career at Southern Methodist University (SMU) in 2012. SMU competes in the American Athletic Conference (AAC) in NCAA D1. She went on to win the 2014 Individual AAC Conference Championship. In 2015, she tied for first place, just to fall short in the play-off for her second individual conference title the following year. Jenny played an important role in the SMU Team as she posted the program’s best scoring average of 72,97. In addition, she was named All-American Athletic Conference and earned EGCA All-American Scholar Honor.

At SMU, Jenny completed her bachelor’s degree in Sports Management with a minor in Communications Studies and graduated in 2016 with a GPA of 3.5. She was also a part of the “American Athletic All-American Conference Academic Honor Roll” as a student-athlete during all her years at SMU.

After completing her studies at SMU, Jenny moved back home to Karlstad, Sweden to pursue her professional golf career. Summer of 2016 Jenny started her professional career on the Nordic Golf Tour/LET Access Tour where she won her first event Norrporten Ladies Open. She continued to win several titles during her first year and finished 2nd on the LET Access Tour Order of Merit to earn her full card for the Ladies European Tour (LET).

In 2018, Jenny won her first title on the LET Tour, Lalla Meryem Cup in Morocco as well as the 2018 Symetra Classic on the current Epson Tour. She finished the year 4th on the LET Order of Merit and qualified for her 2019 LPGA Tour card through LPGA Q-school. Haglund’s played several major championships and her best finish on the LPGA is t-11 at the 2018 Aberdeen Standard Investments Ladies Scottish Open. Jenny Haglund is still active in professional golf and just started her 8th year as a professional playing mainly on the LET Tour.

Jenny represents Karlstad Golfklubb although started her golf journey at Bryngfjorden Golf in Karlstad, Sweden. During her junior and amateur career, she represented the Swedish National Team in several international championships. Jenny’s career includes all steps of women’s golf, and she has experience playing golf with the best players in the world.

“If you get the opportunity to play college golf in the states, you should take it! I wouldn’t trade my four years at SMU for anything. I loved every minute of my time in Dallas, Texas. My coaches: Coach Jeanne Sutherland and Dave, helped me become the best person and golfer I could be. They aided me in my attempts to become a little better every day. The environment and the people I had around me set the tone for my professional golf career. It is such a privilege to be able to combine studies at one of the US’s highest academically ranked universities with a perfect competitive golf environment. I’m so grateful for my time at SMU and the people I met who shaped me and I know will be a part of my life forever.”


Where my friends are 😊 but of course Dallas, Texas.


Annika Sorenstam – University of Arizona


My best memory from my time at SMU is when I won the individual American Athletic Conference Team title in a playoff and my teammates ran up to the 18th green to surround me with lots of water and hugs.


“Det blir som det blir, men det brukar bli bra.” – unknown.