From CSUSA to Keystone Sports: The story

By Sofia Yzuel Toro

You may already have discovered that we have interacted more and more with the Keystone Sports brand on our Social Media channels. What is happening? Don’t worry, this is just part of our journey to become a unified Keystone Sports! Here we want to tell you more about CSUSA and the process of transforming Scandinavia’s leading sport placement agency into the number one sport placement brand in Europe. 

Since 2021 CSUSA has been part of Keystone Educations Group. Alongside Keystone, CSUSA has set forth the mission to create the best college recruitment company in Europe – that being known as Keystone Sports! Let us tell you all about what this means here, and how we got to this point.  

Pursuing ambition with sports scholarships since 2007 

It all started in 2007 at the University of South Carolina Upstate. The two international students, Stewart Stanbra and Kim Moe Krohn, were studying the last year of their bachelor’s degrees. They were both student-athletes and studying in the US while playing for the university’s men’s soccer team. Towards the end of their time at Upstate, they came up with a brilliant idea. What if they could help other international sport talents who were dreaming about having the same experience in the US?   

They created CSUSA, a college sports placement agency offering the service to help international students get sports scholarships in the US and experience the incredible life of being a college student-athlete. Less than two years after its founding, CSUSA could proudly present the first recruiting class: 30 student athletes from England, Norway, Sweden, and Denmark.  


Becoming Scandinavia’s leading sport placement agency 

Since the first recruitment class in 2009, the number of international students has grown each year, and CSUSA has helped more than 3.000 student athletes to take part in life-changing adventures in the US and Canada.  

Over the years, CSUSA’s team has grown from a small, yet dedicated team of the two founders Stewart and Kim, to 25 full-time employees. Most of the staff have been studying in the US themselves and competed in college sports across all the different college sports levels. The devoted team consists of absolute experts when it comes to college sports and the university system in the US.   

With all this unique and substantial experience, the large network that has been created over the years along with a strong reputation, there is no wonder why CSUSA turned into Scandinavia’s leading sport placement agency within just a few years. 


CSUSA as part of Keystone Sports 

In April 2021, Stewart and Kim announced exciting news: CSUSA was to join Keystone Sports – the new sports division of  Keystone Education Group. Not long after this, two other leading sport agencies in Europe were also acquired and joined the Keystone Sports family: AGM from Spain and Sport-Scholarships from Germany.  

The acquisition of these three leading sport agencies has provided even bigger possibilities to support young athletes to combine college studies with sports practice in the US. All united as Keystone Sports, we now have accumulated knowledge and experience of helping thousands of international students from all over Europe and the world, plus access to even larger networks with college coaches and colleges in the US.  


The journey and great mission continue 

A merger like this doesn’t happen ”in a day” and it has been a steady, ongoing process since October 2021. Step by step, we have slowly integrated all amazing teams from CSUSA, AGM and Sport-Scholarships to Keystone Sports. During these past 18 months, we have also welcomed sport consultants and experts from Uniexperts (Germany), CMAS (Mexico) & Tennis Smart – three other sport placement agencies acquired by Keystone Sports.   

As one brand with unbeatable resources from all our dedicated colleagues, the passion for the common mission is stronger than ever: to help international student athletes get fantastic opportunities to study and play their sports in America.